Viant, a pioneer in people-based digital advertising on the New Open Web, provides marketers the tools to move beyond third-party cookies.
Viant Technology Inc is an advertising software company. The software enables the programmatic purchase of advertising, which is the electronification of the advertising buying process. It operates a cloud-based demand side platform ("DSP") that is used by marketers and its advertising agencies to centralize the planning, buying and measurement of its advertising across channels, including connected TV (CTV), streaming audio, digital out-of-home, mobile and desktop.
Developer of programmatic advertising and agency management software intended to simplify digital advertising through the use of unstructured data. The company's platform helps to use unconventional information to extract unlimited value from real-time bidding (RTB) advertising exchange, enabling advertisers to target, bid, optimize and report at the data element level that assists media buying organizations to perform effectively and efficiently.