Mosaic Brands Ltd

Country Road Group is a leading specialty fashion retailer in Australia, known for its strong presence in the mid-to-upper tier market. Founded in 1974, the company began as a women's shirting label and has since evolved into a lifestyle brand offering a diverse range of products. It operates under the ownership of Woolworths Holdings Limited and has expanded its reach to Australia, New Zealand, and South Africa. The group features five prominent brands: Country Road, Mimco, Trenery, Witchery, and Politix. These brands provide a variety of apparel, homewares, and accessories, focusing on modern Australian designs and high-quality craftsmanship. Country Road serves as the flagship brand, offering products for women, men, and children, while other brands cater to specific market segments. The company emphasizes sustainability and ethical practices in its operations. Country Road Group operates through both physical stores and e-commerce, with a significant portion of its revenue generated from mobile channels. The company is also involved in complex retail projects, including concessions in department stores, enhancing its market presence and customer engagement.

Built against the system

Mosaic is an integrated brand experience agency that uses our cross-channel capabilities to enable us to seamlessly engage people with brands across digital and physical touchpoints.