Mattel is a global play and family entertainment company and owner of an iconic brand portfolio. It creates toys, content, consumer products, and digital and live experiences, including franchise brands such as Barbie, Hot Wheels, and Fisher-Price.
Playmates Toys selects and matches sculptors, packaging designers, finished goods vendors, and advertising agencies for each project, and carefully manages licensing, retail, and distribution partners to deliver high-quality, safe, and innovative toys.