Cape Union Mart is a South African outdoor gear retail chain based in Cape Town, founded in 1933 by Philip Krawitz. The company operates 116 physical stores across Southern Africa and has a strong online presence. Initially established as a hub for servicemen and tourists, Cape Union Mart has grown into a leading retailer for outdoor adventure gear.
The company specializes in equipment and apparel for activities such as hiking, running, skiing, camping, travel, and safaris. Its product range includes outdoor apparel like waterproof jackets and durable pants, as well as footwear and accessories. Cape Union Mart features both international brands and its own in-house brands, including K-Way, Old Khaki, and Poetry. The company also offers corporate branding services for custom items.
Cape Union Mart caters to a diverse customer base, including locals and tourists, with a focus on outdoor enthusiasts. The company emphasizes personalized service through knowledgeable staff and aims to provide an engaging shopping experience. Its in-house factory in Cape Town ensures high-quality products, with a commitment to sustainability and advanced garment technology.
