JW Marriott

Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.

Operator of luxury hotels intended to provide guests with an exceptional travel experience. The company offers a wide range of features, such as world-class accommodations, award-winning restaurants, and attentive service, enabling guests to relax and enjoy their stay.

Operator of the hotel intended to provide guests with a curated taste of the local social culture. The company offers dining, entertainment, broadsheet, hospitality, business travel, leisure travel, group travel, consortia, weddings, meetings and events, nightlife, restaurants, spas, fitness, wellness, stay plastic-free, bars, cocktail programs and amenities.

Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.

Operator of the hotel intended to provide guests with a curated taste of the local social culture. The company offers dining, entertainment, broadsheet, hospitality, business travel, leisure travel, group travel, consortia, weddings, meetings and events, nightlife, restaurants, spas, fitness, wellness, stay plastic-free, bars, cocktail programs and amenities.

The Gold Standard