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Tennis Australia is the national governing body for tennis in Australia, based in Melbourne, Victoria. Established in 1904, it organizes major national and international tournaments, including the Australian Open, and promotes tennis from grassroots to elite levels. The organization employs around 657 to 716 staff and generates significant revenue through ticket sales, TV rights, sponsorships, and events, with over $590 million in sales revenue projected for 2024. The organization focuses on four main areas: growing participation in tennis, running world-class events, nurturing future champions through player development, and supporting community initiatives. Tennis Australia engages in various charitable efforts and local programs, while also marketing tennis as a key sports and entertainment business. Its structure includes state-based members who manage local promotion and development, ensuring a comprehensive approach to tennis across the country.