Chief Marketing Dad

Springloaded Strategies LLC provides fractional CMO and marketing team coaching services for B2B tech CEOs, helping them remove marketing frustration, align their teams, and build scalable growth systems.

Performance-focused digital marketing agency scaling eCommerce brands through paid advertising and data-driven growth.

I serve as a Fractional Chief Marketing Officer for B2B growth-stage companies, stepping in at critical milestones when founders, private equity sponsors, or Chief Revenue Officers need senior marketing leadership—without the commitment of a full-time hire. Most recently, as CMO, I transformed a private equity-backed, high-growth B2B technology company into a category leader, achieving 250% ARR growth and leading to its successful acquisition. I then developed a growth strategy to identify over $100M in revenue expansion for the private equity-backed parent company. Prior to that, I held leadership roles across advertising, digital, and public relations agencies within global holding companies. This included being a founding member of a holding company's first social media agency, where I built, scaled, and achieved its successful exit. Currently based in Chicago, I use my scale-up company and global agency leadership experience to create go-to-market strategies for forward-thinking B2B companies ready to transform their commercial organizations and position themselves as category leaders for their next stage of growth. If that sounds like you, let's talk!