The Intelligent Operating System for Autonomous Advertising
Since 2001, Basis has provided unified software and services to simplify and automate digital media operations, driving increased profitability and greater efficiency for marketing organizations. Today, Basis consolidates planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, social, and CTV.
Chicago, United StatesOtherEnergy & UtilitiesEnterprise
NBCUniversal creates world-class content distributed across film, television, and streaming, and brings it to life through theme parks, consumer products, and experiences.
Developer of programmatic advertising and agency management software intended to simplify digital advertising through the use of unstructured data. The company's platform helps to use unconventional information to extract unlimited value from real-time bidding (RTB) advertising exchange, enabling advertisers to target, bid, optimize and report at the data element level that assists media buying organizations to perform effectively and efficiently.