Delivering custom audience segments & consumer insights for over 120 million households, 2,300 digital audiences & 8,000 demographic variables.
Claritas is an outcome-obsessed marketing optimization partner that unifies identity, AI and proprietary consumer data to help marketers identify high-value audiences, activate precision multichannel campaigns and measure performance to drive better ROI.
Cincinnati, United StatesEnergy & UtilitiesOtherSoftware & SaaSEnterprise
Developer of programmatic advertising and agency management software intended to simplify digital advertising through the use of unstructured data. The company's platform helps to use unconventional information to extract unlimited value from real-time bidding (RTB) advertising exchange, enabling advertisers to target, bid, optimize and report at the data element level that assists media buying organizations to perform effectively and efficiently.