CitrusAd is a world-leading, white-label, self-serve ecommerce ad-serving platform that enables retailers to monetize their digital shelf space while enabling brands to increase sales via targeted, cost-effective campaigns into retailer websites. The platform provides transparent, real-time campaign reporting for on-site and off-site retail media activation.
Carrefour is a multiformat retailer with operations in more than 40 countries, with tens of thousands of shops globally, over 1,000 drive-thru locations, and about 305,000 employees. Although hypermarkets still account for the bulk of sales in France, the company, founded in 1959, is expanding away from its initial large hypermarket style. Due to its emphasis on creating smaller stores, its exposure to the nonfood sector has decreased. Approximately 74% of sales are generated in Europe and the rest in Latin America.